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Glossary

Internal Linking

Links from one page of your site to another page on the same site, which help visitors navigate and help search engines find pages and understand how they relate.

Internal links are the paths between your own pages. They spread attention through the site, help visitors find related material, and give search engines a way to discover pages during crawling. A page with no internal links pointing to it is hard to find.

Good practice: link from relevant, high-traffic pages to ones you want noticed, use descriptive link text that says what the destination is about (not "click here"), keep important pages within a few clicks of the home page, and fix broken links so they do not lead to errors. Link to the canonical URL and avoid linking through redirects.

On a content site, linking glossary terms, guides and related posts to each other builds a clear topic structure. Check periodically for broken and orphaned pages, because links rot as content is moved or deleted.

Related: Technical SEO, XML Sitemap, Search Engine Optimization.

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